Austin360 blogs > TV Blog > Archives > 2009 > June > 30 > Entry
Univision beats ESPN in soccer ratings
KAKW graphic
KAKW Univision 62, a Spanish-language TV station serving the Austin market, delivered the highest local ratings during Sunday’s USA vs. Brazil soccer match, regardless of language, based on average household ratings. Univision beat ESPN, which also aired the live match.
KAKW’s coverage reached approximately 18,000 Austin market households, while ESPN reached 12,000.
In addition, KAKW reached more viewers during the USA/Brazil time period (Sunday, 1:30p-3:30p) and the Wimbledon Early Round match on KXAN, according to the recent Nielsen overnight ratings for Sunday, June 28, 2009.
Do you prefer Univision or ESPN for this type of programming? Why?
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By emmy
July 3, 2009 12:57 AM | Link to this
Well, I really don't give a rat's patoot about soccer, and I don't have cable, so ESPN is not a temptation. I did enjoy KAKW until the digital conversion, though, when I lost their signal. I even watched soccer, because I'm a Spanish student. I also lost Fox, of course, which may come back at some point, but I cared more about losing my Spanish station :-(. (But not enough to get cable!)