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Home > The Border Line > Archives > 2008 > September > 26 > Entry

Campaign targets Spanish-speaking citizens

The New Policy Institute, a Democratic organization, launched a new campaign this week to encourage Spanish-speaking citizens to vote in November.

The campaign is called “Adelante” which means “move forward.” It will include “saturation-level” statewide radio spots in several states including Colorado, according to a press release.

See the campaign’s new website here.

An increase in Latino voters would mostly help Democrats because Hispanics generally tend to favor Democrats by a 2 to 1 margin over Republicans.

“The campaign will both encourage people to vote and explain the process of voting, including early and absentee voting, to what is projected to be a large pool of first-time Hispanic voters,” said the release.

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